Unit 8 Reading Response
This was a wonderful article to read, as not only is it
written by a student (at the time) but it comes from a perspective of extreme
professionalism and passion. One of the aspects of creative briefs that has
always been a struggle for me is the creation of personas. For some reason,
this has been a huge obstacle for me, and now that I have done several briefs
over the past few quarters, I have come to realize just how important it is.
The author of this article conveys the importance of this crucial step very
well, showing that without understanding the target audience through more ways
than simple demographics, there is no foreseen success.
Great ideas never find fruition, due to the fact that no one
needs it. We, as designers, might feel our ideas are the most amazing things
the world has ever seen, but unless a majority of people could use it, it
becomes irrelevant.
I enjoy the fact that the author references Don't Make Me
Think in this article, as it makes it clear that the book is relevant to many
different designers and developers. The idea of focus, simplicity, and clarity
seems to be the ongoing theme, and once again, the book we have been reading
this entire quarter shows just how helpful its messages are.
The amount of research done by this team that is referenced
in the article shows how much time is put into R & D before the
implementation is actually started. I believe this is an error that many new
developers make when they are trying to create new apps. The mistake of putting
the cart before the horse seems to be rampant, and it's incredibly important to
measure before cutting.
Inspiring Web Sites:
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